Steve Kaplan (entrepreneur)

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Steven Kaplan
Born (1960-03-25) March 25, 1960 (age 62)
Illinois, U.S.
OccupationBusiness Success Expert, Author, and Public Speaker
WebsiteSteve Kaplan Live

Steve Kaplan (born March 25, 1960) is an American entrepreneur, author, public speaker.

Start of career[edit]

Kaplan built SCA- a 1300 employee, international marketing firm [1] -before selling it to Snyder Communications[2](NYSE: SNC). In January 2000, SNC officially launched Bounty SCA Worldwide[3] a division that organizes the marketing services businesses it has acquired over the previous few years. Kaplan served as the CEO of Bounty SCA Worldwide under Snyder Communications which was sold to Havas.[4]

Kaplan then served on the executive committee for Euro RSCG, one of the largest integrated marketing communications agencies in the world.[5]


Kaplan went on to write about these experiences of starting, building and selling SCA. He is the author of 3 books, two of which, Bag the Elephant[6] and Be the Elephant are New York Times Bestsellers as well as Wall Street Journal, USA Today and Business Week Bestsellers. Bag the Elephant received the Benjamin Franklin Award[7] as the Business Book of the Year. He is credited, along with Dale Carnegie, Tony Robbins, and Martha Stewart with contributing to The Sales Gurus, Lessons from the best sales books of all time ISBN 978-1-59184-338-2.[8] Kaplan is also credited, along with Tony Robbins, and Martha Stewart with contributing to Masters of Selling ISBN 978-1599181295.[9]


  • Bag the Elephant!: How to Win and Keep Big Customers. Published by Bard Press, 2005. ISBN 1-885167-62-8.
  • Be the Elephant: Build A Bigger, Better, Business. Published by Workman Publishing Company Inc., 2006. ISBN 0-7611-4448-X.
  • Sell Your Business for the Max! Published by Workman Publishing Company, Inc., 2009. ISBN 0-7611-4784-5.


He produced a musical Leap of Faith, which premiered on Broadway in April 2012. Leap of Faith received a nomination for Best Musical at the 66th Tony Awards.

Secret Millionaire[edit]

Kaplan appeared on ABC's show Secret Millionaire where he travels to the south side of Chicago to donate money to charities in need.[10]

Military tour[edit]

In 2013, Kaplan joined “Operation Hot.” Along with Chef Charles Carroll, Chef Robert Irvine, and others, he toured Afghanistan speaking to troops on getting jobs and starting businesses to better prepare them for redeployment back to the US.[11][12]

World Arm Wrestling League[edit]

Kaplan currently is the President of the World Arm Wrestling League LLC and the Commissioner of the World Arm Wrestling League (WAL)[13][14][15]

Business ventures[edit]

Kaplan is a minority owner in eSports team Immortals.[16]


  1. ^ "World's top 25: 5 Havas Advertising". AdvertisingAge. 23 April 2001. Retrieved 21 December 2011.
  2. ^ "Snyder Communications Unveils Bounty SCA Worldwide; Snyder Target Marketing Companies Join Together to Create Global Marketing Group". Business Wire. 22 July 1999. Retrieved 21 December 2011.
  3. ^ "Organizing the Tool Chest: Bounty puts the service in Snyder". Promo Magazine. 1 February 2000. Archived from the original on 4 February 2012. Retrieved 21 December 2011.
  4. ^ "CEO Calls Havas/Snyder Merger an Ideal Fit". All Business. 1 May 2000. Retrieved 21 December 2011.
  5. ^ "Steve Kaplan". Speakers. Capital City Speakers Bureau. Retrieved 21 December 2011.
  6. ^ "Bag the Elephant by Steve Kaplan" Archived 2014-09-02 at Vancouver Washington Business Journal
  7. ^ "Benjamin Franklin Award Winners and Finalists 2006". Independent Book Publishers Association. Archived from the original on 13 February 2012. Retrieved 21 December 2011.
  8. ^ [1][dead link]
  9. ^ "Archived copy". Archived from the original on 2016-08-28. Retrieved 2018-11-03.{{cite web}}: CS1 maint: archived copy as title (link)
  10. ^ "Watch Secret Millionaire TV Show -". ABC. Retrieved 25 April 2019.
  11. ^ "Archived copy". Archived from the original on 2018-11-03. Retrieved 2018-11-03.{{cite web}}: CS1 maint: archived copy as title (link)
  12. ^ "Steve Kaplan - Military Tour". Retrieved 25 April 2019.
  13. ^ "World Armwrestling League". Retrieved 25 April 2019.
  14. ^ Draper, Kevin (17 July 2018). "The Era of Streaming Niche Sports Dawns". Retrieved 25 April 2019.
  15. ^ League, World Armwrestling. "World Armwrestling League Partners With AEG And FOX Sports Co-Founder Ed Goren Who Joins The League As Executive Producer". Retrieved 25 April 2019.
  16. ^ "Memphies Grizzlies Co-Owner Increases Stake in Immortals eSports Team". 29 September 2016. Retrieved 25 April 2019.