Lorenzo Servitje

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Lorenzo Servitje
Lorenzo Servitje Sendra

November 20, 1918
Mexico City, Mexico
DiedFebruary 3, 2017 (aged 98–99)
Mexico City, Mexico
Known forCo-founder, Grupo Bimbo
Spouse(s)Carmen Montull Valles
Children8, including Daniel Servitje

Lorenzo Servitje Sendra (Spanish pronunciation: [loɾenso seɾbid͡ʒe sendɾa]), (November 20, 1918 – February 3, 2017) was a Mexican accountant, businessman, and philanthropist, who co-founded Grupo Bimbo, the world's largest bakery company, in 1945 with four partners, Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata.


Servitje was born in Mexico City on November 20, 1918. His father, Juan Servitje, a baker by profession, and his mother, Josefina Sendra, had immigrated to Mexico from Catalonia in Spain.[1][2] His granddaughter is the actress Marina de Tavira, who appeared in the film Roma.

Servitje is credited with expanding Bimbo from a small, Mexican baking company into a multinational conglomerate that has acquired more than 100 domestic and international brands, including Thomas', Entenmann's, Stroehmann, Oroweat and Freihofer's.[1][2] Servitje was Bimbo's president from 1945 to 1981, and remained chairman until 1994.[2]

He co-founded Bimbo in 1945 with ten delivery vans and thirty-eight employees.[1] By 2017, Bimbo owned 100 brands in 22 countries. The company reported $10.7 billion in sales in 2015.[1]


Lorenzo Servitje died in Mexico City on February 3, 2017, at the age of 98.[1] He was predeceased by his wife, Carmen Montull Valles, who died in 2002, and survived by eight children, 24 grandchildren and 48 great-grandchildren.[1][2]

His son, Daniel Servitje, is now the chairman and CEO of Grupo Bimbo.[2][3]

Dignitaries in attendance at Servitje's funeral included Mexican President Enrique Peña Nieto, chairman of Grupo Carso Carlos Slim, and billionaire businessman Alberto Baillères.[3]


  1. ^ a b c d e f "Mexican bakery king Lorenzo Servitje, who turned Bimbo Bread into international empire, dies at 98". Los Angeles Times. 2017-02-03. Retrieved 2017-02-27.
  2. ^ a b c d e Roberts, Sam (2017-02-06). "Lorenzo Servitje, a Founder of the World's Biggest Bakery, Dies at 98". New York Times. Retrieved 2017-02-27.
  3. ^ a b Estevez, Dolia (2017-02-06). "Billionaire Carlos Slim And Mexico's Bread Giant Bimbo To Launch A Made-In-Mexico Electric Vehicle". Forbes. Retrieved 2017-02-27.