Harrah's Cherokee Valley River

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Harrah's Cherokee Valley River
Location Murphy, North Carolina
Address 777 Casino Parkway
Opening dateSeptember 28, 2015
No. of rooms300
Total gaming space60,000 square feet (5,600 m2)
Notable restaurantsThe Landing Café
Casino typeLand-based
OwnerEBCI Holdings, LLC
  • Cuningham Group Architecture
  • JCJ Architecture
Renovated in2018
Coordinates35°6′54″N 83°59′33″W / 35.11500°N 83.99250°W / 35.11500; -83.99250
WebsiteOfficial Website

Harrah's Cherokee Valley River is a casino and hotel on the Qualla Boundary in Murphy, North Carolina. It is owned by the Eastern Band of Cherokee Indians (EBCI) and operated by Caesars Entertainment.[1]


Proposed in 2014 and at a cost of $110 million, Harrah's Cherokee Valley River opened on September 28, 2015; designed by Cuningham Group Architecture Inc., the facility included a gaming floor, hotel and food court.[1][2][3] In 2018, a $13 million expansion added a 41,000 square foot (3,800 m2) entertainment area that includes bowling, arcade games and a full-service restaurant. In March 2021 sports betting was added.[4]

On July 8, 2021, the EBCI approved a $275 million expansion that will include an additional hotel tower, a new restaurant, a hotel lobby café, a spa and indoor pool, and additional gaming space; JCJ Architecture was designated to design the expansion.[4]

Features and design[edit]


The hotel is seven-story tall and has 300 rooms.[1]


The casino has 60,000 square feet (5,600 m2) of gaming space, where it has over one thousand video poker and gaming machines; traditional table games including blackjack, roulette, baccarat, and craps; and a sportsbook.[5]


The casino has one full-service restaurant, The Landing Café, and a food court that includes the Earl of Sandwich, co-branded Nathan's Famous/Arthur Treacher's, Moe's Southwest Grill, Panda Express, and Starbucks.[6]

See also[edit]


  1. ^ a b c "Harrah's Cherokee Valley River Resort". Retrieved May 24, 2016.
  2. ^ Hendershot, Don (April 28, 2014). "EBCI, Lambert growing Cherokee County's Valley River Casino". Carolina Public Press. Retrieved September 3, 2021.
  3. ^ "Eastern Cherokees welcome big crowd for debut of $110M casino". Indianz.com. September 29, 2015. Retrieved September 3, 2021.
  4. ^ a b Kays, Holly (July 14, 2021). "Cherokee approves $275 million expansion plan for Murphy casino". Smoky Mountain Times. Bryson City, NC. Retrieved September 3, 2021.
  5. ^ "Casino - Poker, Slots & Table Games". Retrieved September 3, 2021.
  6. ^ "Restaurants & Dining". Retrieved September 3, 2021.

External links[edit]