Brent Hocking

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Brent Hocking
Known forFounder of DeLeón Tequila, Co-founder of Virginia Black Whiskey

Brent Hocking is an American entrepreneur. He is the founder of DeLeón Tequila, which he launched in 2009, and Virginia Black Whiskey, which he co-founded with Drake in 2016. Hocking grew up in Compton, California and has lived in Southern California for most of his life.[1]

Hocking left his job in mortgage lending in 2006 to start his own brand of tequila, which later became known as DeLeón Tequila. Hocking bought a distillery in Jalisco, Mexico and launched the brand in 2009.[2] Hocking sold the brand to Diageo and Sean Combs in 2014 for an undisclosed amount.[3] Hocking is the co-founder of Virginia Black Whiskey, a venture he launched with Drake in 2016.[1]


  1. ^ a b Greenburg, Zack O'Malley (7 September 2016). "Meet The Man Behind Drake's Virginia Black Whiskey". Forbes. Retrieved 6 January 2018.
  2. ^ Roberts, Daniel (31 May 2013). "Tequila! But not for spring breakers". Fortune. Retrieved 6 January 2018.
  3. ^ Geller, Martinne (8 January 2014). "Diageo joins with Diddy for a second drink, DeLeon tequila". Reuters. Retrieved 6 January 2018.