|Public limited company|
|Traded as||LSE: YOU|
|Headquarters||London, United Kingdom|
|Stephan Shakespeare (CEO)|
Roger Parry (Chairman)
|Revenue||£116.6 million (2018)|
|£19.7 million (2018)|
Number of employees
In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange. Major shareholders of the company are BlackRock and Standard Life Aberdeen.
Stephan Shakespeare has been YouGov's Chief Executive Officer since 2010. Roger Parry has been YouGov's Chairman since 2007. Political commentator Peter Kellner was YouGov's President until he stepped down in 2016.
Links to the UK Conservative Party
Co-founder Nadhim Zahawi has been the Conservative Party Member of Parliament for Stratford-on-Avon since 2010, after the retirement of previous MP John Maples. He joined the Conservative government in 2010.
YouGov specialises in market research through online methods. The company's methodology involves obtaining responses from an invited group of Internet users, and then weighting these responses in line with demographic information. It draws these demographically-representative samples from a panel of 5 million people worldwide including over 800,000 people in the UK. As YouGov's online methods use no field-force, its costs are lower than some face-to-face or telephone methods.
In 2006 YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn out of $600,000. In 2007 they added Palo Alto, CA based US research firm Polimetrix for approximately $17 million, Scandinavian firm Zapera for $8 million and German firm Psychonomics for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, NJ research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then Connecticut-based research firm Harrison Group for $6 million with a $7 million earnout. In 2011, YouGov acquired Portland, OR-based firm Definitive Insights for $1 million with a potential $2 million earn out. In 2011, YouGov made its first organic expansion by opening an office in Paris, France. In January 2014, YouGov entered the Asia Pacific region with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.
- Opinion polling for UK general elections: 2005, 2010, 2015, 2017
- Opinion polling for the Scottish independence referendum, 2014
- Nationwide opinion polling for the United States presidential election, 2012
- Statewide opinion polling for the United States presidential election, 2012
- "YouGov Preliminary Results 2018" (PDF). Retrieved 2018-10-20.
- "YouGov offices". Retrieved 2015-05-31.
- "London Stock Exchange - YouGov". London Stock Exchange. Retrieved 2015-05-31.
- "YouGov - Shareholders". YouGov: What the world thinks.
- "Zahawi stands for parliament and steps down as yougov ceo". Research Live. 2010-02-22.
- "Parry takes post at YouGov". The Guardian. 2007-01-15.
- "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15.
- "British Polling Council Officers and Members".
- Smith, Chris (2017-04-28). "Tories re-select all three south Warwickshire candidates - Stratford Herald". Stratford Herald. Retrieved 2017-09-12.
- "YouGov Panel". Retrieved 2015-05-31.
- "Acquisition of Decision Fuel". Investegate. 2014-01-09. Retrieved 2014-01-20.