Visiting card

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Visiting card of Johann van Beethoven, brother of Ludwig van Beethoven

A visiting card, also known as a calling card, is a small card with one's name printed on it, and often bearing an artistic design. In 18th century Europe, the footmen of aristocrats and royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing the arrival of their owners.[1]


Visiting cards became an indispensable tool of etiquette, with sophisticated rules governing their use. The essential convention was that a first person would not expect to see a second person in the second's own home (unless invited or introduced) without the first having first left his visiting card at the second's home. Upon leaving the card, the first would not expect to be admitted at first, but instead might receive a card at his own home in response from the second. This would serve as a signal that a personal visit and meeting at home would be welcome. On the other hand, if no card was forthcoming, or if a card was sent in an envelope, a personal visit was thereby discouraged.

As an adoption from France, they were called une carte d'adresse from 1615 to 1800, and then became carte de visite or visiteur with the advent of photography in the mid 19th century. Visiting cards became common among the aristocracy of Europe, and also in the United States. The whole procedure depended upon there being servants to open the door and receive the cards and it was, therefore, confined to the social classes which employed servants.

If a card was left with a turned corner it indicated that the card had been left in person rather than by a servant.

Next day Paul found Stubbs' card on his table, the corner turned up. Paul went to Hertford to call on Stubbs, but found him out. He left his card, the corner turned up.

— Evelyn Waugh, Decline and Fall, Part III, Chapter 7, "Resurrection"

Some visiting cards included refined engraved ornaments, embossed lettering, and fantastic coats of arms. However, the standard form visiting card in the 19th century in the United Kingdom was a plain card with nothing more than the bearer's name on it. Sometimes the name of a gentlemen's club might be added, but addresses were not otherwise included. Visiting cards were kept in highly decorated card cases.

The visiting card is no longer the universal feature of upper middle class and upper class life that it once was in Europe and North America. Much more common is the business card, in which contact details, including address and telephone number, are essential. This has led to the inclusion of such details even on modern domestic visiting cards: Debrett's New Etiquette in 2007 endorsed the inclusion of private and club addresses (at the bottom left and right respectively) but states the inclusion of a telephone or fax number would be "a solecism".[2]

According to Debrett's Handbook in 2016, a gentleman's card would traditionally give his title, rank, private or service address (bottom left) and club (bottom right) in addition to his name. Titles of peers are given with no prefix (e.g. simply "Duke of Wellington"), courtesy titles are similarly given as "Lord John Smith", etc., but "Hon" (for "the Honourable") are not used (Mr, Ms, etc. being used instead). Those without titles of nobility or courtesy titles may use ecclesiastical titles, military ranks, "Professor" or "Dr", or Mr, Ms, etc. For archbishops, bishops, deans and archdeacons, the territorial title is used (e.g. "The Bishop of London"). Men may use their forenames or initials, while a married or widowed woman may either use her husband's name (the traditional usage) or her own. The only post-nominal letters used are those indicating membership of the armed forces (e.g. "Captain J. Smith, RN"). The Social Card, which is a modern version of the visiting card, features a person's name, mobile phone number, and email address, with an optional residential address rarely included; family social cards include the names of parents and children.[3]

Common sizes[edit]

Width Height Used in
76 mm 38 mm United Kingdom (gentleman's visiting card) (3 × ​1 12 in)[3]
83 mm 57 mm United Kingdom (traditional lady's, joint or family visiting card) (​3 14 × ​2 14 in)[3]
85 mm 55 mm Germany, Italy, France, Spain, Switzerland, Netherlands, Austria, Turkey
88.9 mm 50.8 mm United States, Canada and Pakistan(​3 12 × 2 in)
89 mm 64 mm United Kingdom (alternative lady's, joint or family visiting card, and modern social card) (​3 12 × ​2 12 in)[3]
90 mm 55 mm Australia, India, Sweden, Norway, Denmark
90 mm 54 mm Hong Kong
90 mm 50 mm Argentina, Czech Republic, Finland, Russia, Hungary, Poland, Romania
91 mm 55 mm Japan
Width Height Format
74 mm 52 mm DIN A8
81 mm 57 mm DIN C8
85 mm 55 mm check card (EU)
85.6 mm
100 mm
54 mm
65 mm
check card (ISO 7810)
check card with photo

See also[edit]


  1. ^ "A Brief History of Business Cards". DesignFloat Blog. Retrieved 2017-01-29.
  2. ^ Morgan, John (2007). Debrett's New Guide to Etiquette & Modern Manners: The Indispensable Handbook. Macmillan. p. 168. ISBN 1429978287.
  3. ^ a b c d Elizabeth Wyse (19 April 2016). Debrett's Handbook. Debrett's. pp. 418–420.

External links[edit]