Journal of Marketing

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Journal of Marketing  
DisciplineMarketing
LanguageEnglish
Edited byChristine Moorman
Publication details
History1936-present
Publisher
FrequencyBimonthly
Standard abbreviations
ISO 4J. Mark.
Indexing
CODENJMKTAK
ISSN0022-2429 (print)
1547-7185 (web)
LCCN38024264
OCLC no.1782320
Links

The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are Harvard Business Review (1920), Journal of Retailing (1925), and Journal of Business (1928).[1]

Editors[edit]

Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University is Editor in Chief. Approximately 48 associate editors and an editorial review board participate in the journal's publication.

Special issues[edit]

The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.

References[edit]