|Country of origin||Netherlands|
|Alcohol by volume||5.0%|
|Original gravity||1.044–1.048|
|IBU scale||23|
|Related products||Heineken Oud Bruin|
Heineken Premium Light
Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (Dutch pronunciation: [ˈɦɛinəkən]) is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V.. Heineken beer is sold in a green bottle with a red star.
On 15 February 1864, Gerard Adriaan Heineken (1841–1893) convinced his wealthy mother to buy De Hooiberg (The Haystack) brewery in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.
In Heineken's early years, the beer won four awards:
- Medaille d'Or (Gold Medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875.
- Diplome d'Honneurs (Honorary Diploma) at the International Colonial and Export Exhibition in Amsterdam in 1883.
- Grand Prix (Grand Prize) at the Exposition Universelle in Paris in 1889.
- Hors Concours Membre du Jury in Paris in 1900.
In the end of February 2013, Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports.
In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.
The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum.
Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0". It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda.
However, non-alcoholic Heinken has some alcohol content at 0.05 percent, which makes it legal in Iran but not in Malaysia (for non-Muslims it is permitted). It has less alcohol than grape juice or orange juice, which naturally have some alcohol content even if lower than most drinks (0.30 to 0.86).
In February 2021, after reporting a loss of $247.6 million in 2020, Heineken said that it is planning to cut 8000 jobs and seek savings of $2.4 billion over two years.
Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands. In 2011, 2.74 billion litres of Heineken brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally. Heineken has been sold in more than 170 countries. They have also been incorporated with numerous beer brands in countries all over the world including Mexico, China, Australia and various countries in Africa.
Dating back to 1997, Heineken has had a long withstanding relationship with the Bond franchise, consecutively being featured in 7 of their films. This is currently the brand's largest global marketing platform as of 2015.
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- Business, Hanna Ziady, CNN. "Heineken is cutting 8,000 jobs as it moves 'beyond beer'". CNN. Retrieved 10 February 2021.
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- Wadhwani, Sita (17 August 2011). "Heineken India: Now brewed in our backyard | CNN Travel". CNN. Retrieved 4 May 2019.
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- "Heineken announces global partnership with Formula One Management". Formula1.com. Formula One World Championship Ltd. 9 June 2016. Retrieved 9 June 2016.
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