Consumer education

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Consumer education is the preparation of an individual through skills, concepts and understanding that are required for everyday living to achieve maximum satisfaction and utilization of his/her resources. It is defined as education given to the consumer about various consumer goods and services, covering price, what the consumer can expect, standard trade practice, etc. Such information may be relayed through magazines, websites or word of mouth. While consumer education can help consumers to make more informed decisions, some researchers have found that its effects can drop off over time, suggesting the need for education initiatives to be ongoing or periodically repeated.[1] New dimensions of consumer education are also beginning to emerge as people become more aware of the need for ethical consumerism and sustainable consumer behaviour in our increasingly globalized society.

Traditionally, consumer education can be found in several areas of study in the formal school curriculum and incorporates knowledge from many disciplines, including:

One magazine devoted to providing consumers with accurate reviews of products is Consumer Reports, not to be confused with Consumers Digest.

Six consumer rights

In order to safeguard consumer interest, six consumer rights were initially envisioned by consumer rights activists of the West, namely:

  1. Right to Safety
  2. Right to Information
  3. Right to Choice
  4. Right to be Heard
  5. Right to Redress
  6. Right to consumer education
Advantages of consumer education
  • Feedback for the business
  • Producers and sellers will not take consumers for granted
  • Government response
  • Consumer - Producer interaction
Consumer education involves three parties

Evolution of Consumer Education: The Rise of Ethically and Environmentally Responsible Consumerism:

Over the past few decades, consumers have become increasingly more aware of how their choices have both ethical and environmental consequences. Research shows that consumers are increasingly more aware of the exploitation of workers in the global supply chain, as well as environmental degradation from the creation of specific goods and services. [2] Governments and educational institutions are beginning to recognize the need to provide their citizens with a more robust consumer education. In our increasingly globalized world, consumers need to know how to make more ethical, environmental, and socially responsible consumer choices in addition to understanding more traditional forms of consumer education such as financial literacy and consumer rights and responsibilities. [3]

See also[edit]

Consumer education issues


  1. ^ Weeks, Clinton S.; Mortimer, Gary; Page, Lionel (September 2016). "Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage". Journal of Retailing and Consumer Services. 32: 198–209. doi:10.1016/j.jretconser.2016.06.012.
  2. ^ Danilane, Liga; Marzano, Gilberto (2014-02-21). "Consumer Education in Primary School in the Context of Sustainable Development". Procedia - Social and Behavioral Sciences. 5th World Conference on Educational Sciences. 116: 1068–1072. doi:10.1016/j.sbspro.2014.01.347. ISSN 1877-0428.
  3. ^ Reis, Giuliano; Mueller, Michael; Gisewhite, Rachel; Siveres, Luiz; Brito, Renato, eds. (2018). Sociocultural Perspectives on Youth Ethical Consumerism. Cultural Studies of Science Education. Springer International Publishing. ISBN 9783319656076.